Maven Lighting
Maven Lighting was founded by two brothers who left a national franchise to build something of their own—backed by industry expertise, a loyal client base, and a vision for something better. To bring that vision to life, they needed a name and brand identity that could hold its own in the construction industry and relay the message of being helpful, friendly, and obtainable.
The branding process began with the name.
An early, more generic option was considered, but after thoughtful exploration, Maven Lighting was chosen—a name that reflects their knowledge, leadership, and approachable professionalism.
With the name in place, we moved on to the visual identity:
- Logo: Designed around a bold, distinctive icon that could stand confidently alongside competitors in the construction space. It strikes a balance between strength and warmth—capturing the brand’s expertise while remaining approachable and trustworthy.
- Color palette: Inspired by the lumens scale—the measure of visible light from a light source.
- Stationery: Business cards, letterhead, and envelopes include a refined graphic element from an alternate logo concept—a fusion of building peaks and cascading light forming the letter “M,” casting a soft shadow for added depth and meaning.
The result is a brand that feels solid and grounded, yet welcoming—positioning Maven Lighting as a reliable, relatable expert in their field.
Services
- Branding
- Creative
